Create a Marketplace Campaign

A campaign answers one question repeatedly: where do these products rank, for these searches, on these shelves.

1. Name it and pick a project

   Campaigns live inside a project, the same as every other tracker. If you have no project yet you can create one without leaving the wizard.

2. Choose your targets

   Pick the platforms, and for Amazon the storefronts. Up to 8 targets per campaign.

   Every target is measured separately and every one multiplies the cost of a run, so pick the shelves you would actually act on rather than all of them.

3. Add keywords

   The searches a shopper types — not your product names. cordless vacuum tells you something; Dyson V15 Detect Absolute 2023 mostly tells you that you rank for your own name.

4. Tell it which listings are yours

   Either product ids, brands, or both. At least one is required, otherwise nothing on the page can be identified as yours.

5. Set the location and language

   Country and language apply to the whole campaign. A delivery location is optional: a postcode, used by the Amazon storefront of the shopper country and by Walmart, and by Google Shopping as a place name.

6. Schedule it, and choose alerts

   Daily or weekly is usually right. Rank does not move fast enough hourly to be worth the tokens.

Product ids and brands

These are how a listing on the page is recognised as yours, and they behave differently:

	Matches on	Best for
Product id	Exactly one listing on one platform	Precision — an ASIN identifies one listing and nothing else
Brand	Any listing whose title or brand contains it	Coverage — catches variants, bundles and renamed listings

Product ids are platform-specific

An ASIN matches on Amazon only. A campaign watching Amazon and Google Shopping needs ids for both, or a brand — brands match on every target. This is the most common reason a target shows “no slot” while another one ranks fine.

Finding product ids without leaving the wizard

Nobody has an ASIN to hand. Use Find my product: pick a target, type the product name, and the wizard searches that shelf live and shows you what it found. Click your listing and its id is added for you.

This costs no tokens.

You can paste the product page URL instead of the id: an Amazon /dp/ link, a Walmart /ip/ link or a Google Shopping product link is reduced to its id as you add it. An id that fits none of the chosen platforms, or a link the tool cannot read, is refused before the campaign is saved and before any token is spent.

Storefronts

Amazon storefronts are separate targets because they are separate markets. The same keyword on amazon.com and amazon.de returns different products, in different currencies, at different prices, ranked differently.

Google Shopping and Walmart are single-market: Google Shopping follows the campaign’s country, Walmart is US-only.

Amazon storefronts on offer: com, co.uk, de, fr, it, es, nl, se, pl, ie, ca, com.mx, com.br, com.au, co.jp, in, ae, sa, com.tr. Belgium, Singapore, Egypt and China are not offered: our network cannot read a ranked shelf there. Saudi Arabia (sa) is served over a single, slower route and a check there typically takes 10 to 25 seconds rather than a few. Google Shopping is offered in the countries where Google runs a Shopping tab; the country picker only lists those once a Google Shopping target is chosen.

Sharing a report

Every campaign page has a Share button. Switching the public link on publishes a read-only report of the campaign’s shelves and rankings on a link anyone can open without signing in: the latest run’s best position and share of shelf per storefront, the keyword-by-storefront matrix, and each shelf with the tracked listing highlighted. Switch it off at any time and the link stops working immediately. The report never shows the owner, the organisation, or the tokens spent.

Why a check fails

A check fails when every route through our network refused or returned nothing for that keyword on that target. The common reasons, all avoidable at setup:

• A city name as delivery location. Amazon and Walmart take postcodes only.
• A storefront the tool no longer offers on an older campaign. Such targets are skipped at run time and cost nothing; edit the campaign to drop them.
• Google Shopping from a country without a Shopping tab. The page answers with ordinary web results and no shelf.
• A keyword with pasted control characters or doubled spaces. These are cleaned before sending, but a keyword that is only punctuation returns nothing.

Delivery location

Where a target supports it, the delivery location changes the ranking rather than just the shipping estimate — a marketplace reorders by what it can actually ship to that address.

Amazon and Walmart locate by postcode, never by city name, and a postcode belongs to one country: it is applied to the Amazon storefront of the shopper country and to Walmart when the shopper is in the US. Other storefronts in the same campaign are searched nationally. Google Shopping takes a place name and is only offered in the countries where Google runs a Shopping tab.

Leave it empty for national results. If none of your targets read a delivery location, the field is hidden rather than silently ignored.

Editing later

Targets can be changed after creation. Adding one starts measuring a new shelf from the next run; removing one stops future runs but leaves its history intact, because every check records the target it actually queried rather than reading it back off the campaign.

Open in iSearchFrom

Open Marketplace Visibility and choose New campaign.

Metrics and resultsWhat the numbers mean once the first run finishes.