Marketplace Visibility Overview

Marketplace Visibility shows where your products sit on the shelf a shopper actually sees — across several marketplaces at once, with the sponsored slots above you counted separately from the organic ones.

Why several marketplaces at once

A product’s rank only means something next to the other shelves it sits on. Ranking third on Amazon while sitting twentieth on Google Shopping for the same search is a different problem from ranking third everywhere, and you cannot see the difference from one marketplace alone.

A campaign therefore watches targets rather than a single platform. A target is one platform plus one storefront — Amazon (de) and Amazon (com) are two different targets, because the same keyword returns different products, prices and currencies on each.

Rank is never merged across targets

Position 3 on Amazon and position 3 on Google Shopping are not the same shelf. Results are kept separate per target throughout, and there is deliberately no blended “average rank” — it would be the number most likely to be quoted and least likely to mean anything.

What it tracks

Organic and sponsored rank

Where your products appear, with ads counted separately rather than blended into one figure.

Ad pressure

How many sponsored slots stand above your best organic listing — the ones a shopper scrolls past before reaching you.

Price standing

Where your price sits on the shelf you are ranking against, from cheapest to dearest.

Share of shelf

How much of the visible result set your listings hold, weighted so higher positions count for more.

Competitors ahead of you

Who outranks you, how often, and whether they paid for the placement.

Rank and price history

One series per keyword per target, so a rank move and a price change can be read together.

Supported platforms

Platform	Storefronts	Rank	Sponsored	Delivery location
Amazon	19 storefronts by TLD	Yes	Yes	Yes
Google Shopping	Single market, by country	Yes	Sometimes	Yes
Walmart	Single market (US)	Yes	Yes	No

“Sometimes”, and why it is not zero

Some surfaces cannot report sponsorship on every check. Where that happens the tool shows Not measured rather than 0, everywhere it appears.

That distinction is deliberate. “No ads ran on this page” and “ads could not be seen on this check” are different facts, and collapsing them into a zero would quietly report a clean shelf on a surface nobody looked at. Google Shopping is the surface where you will see this most often.

Reading a “Not measured”

It never means the number is missing by accident. It means the check cannot answer that question honestly, so it declines to.

What a run costs

A check is one keyword on one target. Targets therefore multiply a run rather than add to it:

10 keywords × 4 targets = 40 checks, and 40 tokens.

Adding a fifth target to a ten-keyword campaign costs the same again as the first ten keywords did. The campaign editor shows the total before you save.

Where to go next

Create a campaignPick targets, keywords and the products you want tracked.

Metrics and resultsRead share of shelf, ad pressure, price standing and the competitor table.

AlertsWhat fires, what deliberately does not, and how the thresholds work.

Open in iSearchFrom

Open Marketplace Visibility in the app.