Marketplace Metrics and Results
Read share of shelf, best position, ad pressure, price standing, placements and the competitor table.
Results are grouped by target, always. Each block answers for one shelf, and there is no blended figure across them — see why.
Key metrics
Section titled “Key metrics”| Metric | Meaning |
|---|---|
| Best position | The highest slot any of your listings held for that keyword |
| Share of voice | How much of the ranked shelf you hold, weighted so higher positions count more |
| Ad pressure | Sponsored slots standing above your best organic listing |
| Price standing | Where your price sits on that shelf, 0 = cheapest, 1 = dearest |
| Sponsored | Ads counted on the page, or Not measured |
| Ranked / returned | Rows that held a numbered slot, out of everything the page returned |
| Keywords with no slot | Keywords where you hold no ranked position at all |
Ad pressure is the one to watch
Section titled “Ad pressure is the one to watch”Rank alone under-describes a shelf. Ranking fourth sounds fine until five sponsored listings sit above you, at which point you are the ninth thing a shopper sees.
Ad pressure counts exactly that: sponsored slots above your best organic position. It is Not measured when the surface cannot see ads on that check, and when you hold no organic slot to be pressured in the first place.
Price standing
Section titled “Price standing”A number from 0 to 1 placing your price against every other priced listing on the same shelf:
- 0 — cheapest on the shelf
- 1 — dearest on the shelf
- Not measured — your listing carried no price, or the shelf had fewer than two priced listings
Read it next to rank. Ranking twentieth at the dearest end of the shelf is a pricing problem; ranking twentieth at the cheapest end is a listing problem.
Ranked versus returned
Section titled “Ranked versus returned”22 / 28 means the page returned 28 rows and 22 of them held a numbered slot. The other six were
carousels, banners or recommendation strips — real placements a shopper sees, but not part of the
ranking.
Share of voice is measured against the ranked count, because that is the shelf you are competing on.
Placements
Section titled “Placements”Every stored listing is one of two placements:
| Placement | Meaning |
|---|---|
| Ranked | Held a numbered slot in the result set |
| Carousel | Appeared on the page with no slot — a recommendation strip or sponsored shelf |
Carousel rows keep no position, ever. A position is only ever the one the page actually gave.
Measured on a live Amazon page: 35 rows, 19 of them sponsored, and only 3 of those 19 carried a position. Numbering the other 16 from their order in the list would have made that page look three times more contested than it was.
Overview tab
Section titled “Overview tab”One block per target, each with its keyword table. Use it to answer:
- Which shelves are we winning, and which are we absent from?
- Where is ad pressure highest?
- Are we priced out, or ranked out?
- How many keywords hold no slot at all?
Click any keyword row to open its listings.
Results tab
Section titled “Results tab”The full result set for one keyword on one target, in page order, for a single run. Your listings are highlighted; sponsored rows are labelled; carousel rows are marked as such rather than given a fake position.
Product titles link to the listing on the marketplace itself, so a rank can be checked against the real page.
Trend tab
Section titled “Trend tab”Rank history for one keyword on one target — the only slice a rank series is honest about.
Each point carries best position, share of voice, ad pressure, your price and the cheapest price on the shelf. Price rides the same series as rank on purpose: a rank slip the week you raised your price is a different story from one you cannot explain.
Competitors tab
Section titled “Competitors tab”Every product that ranked for your keywords, ordered by how often it was ahead of you rather than by how often it appeared.
| Column | Meaning |
|---|---|
| Ahead of you | Times it outranked your best listing for the same keyword |
| Appearances | Times it appeared at all |
| Best position | The highest slot it reached |
| Sponsored | How often it paid for the placement rather than earned it |
A keyword where you rank nowhere counts as outranked — because it is.
A run is bounded: a check that has not settled two hours after it started is failed and its token refunded, and the run closes as partial. Most runs finish in seconds; a reading that arrives late is picked up by itself within minutes.
Each run records how many checks it made and how many failed. A failed check is a check that could not be answered, not a check that found nothing: “no listings returned” and “the page could not be read” are recorded differently.