Glossary

AI Visibility

The product area that monitors brand and competitor presence in AI-generated responses.

Campaign

A saved recurring setup for SERP Position Tracker, Ads Position Tracker, or AI Visibility.

Check

One unit of work inside a campaign run. A check may represent one keyword, prompt, platform, or location combination.

Direct Search

A tool that builds a Google or Bing search URL and redirects you to the search engine.

Map pin

An exact latitude/longitude location used for proxy searches.

Geo-grid

A square of coordinates around a business, searched point by point, so Maps rank can be read as coverage across an area rather than a single number.

Local pack

The three local results on an ordinary Google Search page. A different product from the Maps canvas, with its own ranking and its own ad inventory.

Project

A folder-like grouping for searches and campaigns.

Proxy search

A captured search run through Search Engine Proxy.

Run

One scheduled or manual execution of a campaign.

Search Engine Proxy

A tool that captures search result pages and stores structured results inside iSearchFrom.

SERP

Search engine results page.

Local Presence Score

How visible a business is across its whole grid, scored 0–100, where 100 is rank 1 at every active point. Each point earns credit for how high it ranks, decaying to nothing past #20, so a business sitting at #4 everywhere scores differently from one at #50 everywhere. Switched-off points are excluded rather than counted as misses.

Token

A usage credit for captured searches, recurring checks, and AI Visibility work.

Organization

The team or business account that holds projects, searches, campaigns, members, billing, and API keys.

Open in iSearchFrom

Open app home in the app. Use the app sidebar and organization selector to connect these terms to the product areas you use.