Reading Tracker Results
Interpret rankings, paid placements, runs, checks, trends, and alert signals.
Tracker results are built from campaign runs. Each run contains checks, and each check produces captured results for the configured keyword, market, device, and settings.
Runs, checks, and results
Section titled “Runs, checks, and results”| Term | Meaning |
|---|---|
| Campaign | The saved tracking setup |
| Run | One scheduled or manual execution |
| Check | One keyword or query inside a run |
| Result | One captured ranking or ad placement |
If a campaign has 5 keywords, one run normally includes checks for those keywords.
Statuses
Section titled “Statuses”A run is the whole scheduled or manual execution. A check is one keyword, prompt, or placement inside it. Both show a status, and they do not always match — a run can finish partially even when individual checks failed.
Check statuses
Section titled “Check statuses”- Pending: queued, not started yet.
- Running: in progress.
- Completed: the check ran and returned results.
- No answer: the check ran correctly, but the platform returned no content for it. Not an error — see Token Usage for what this means and when it is charged.
- Failed: the check could not be completed. Tokens for failed checks are refunded.
Run statuses
Section titled “Run statuses”- Running: checks are still being processed.
- Completed: every check finished.
- Partial: some checks finished and some failed. The results that did come back are still valid — review the failed checks and rerun if the missing ones matter.
- Failed: the run could not produce usable results.
- Skipped: the scheduled run did not start because another run — scheduled or manual — was still in progress. Runs are never stacked on top of each other, so no tokens are spent and the next scheduled occurrence proceeds normally.
Organic ranking metrics
Section titled “Organic ranking metrics”For SERP Position Tracker:
- Best position shows the strongest captured rank for a domain.
- Average position summarizes ranking strength across captured results.
- Top 10 means page-one visibility in many workflows.
- Top 20 means the domain is close enough to monitor but may not be page one.
- Position change compares current position with a previous period.
Lower numbers are better. A move from 8 to 3 is an improvement.
Paid ad metrics
Section titled “Paid ad metrics”For Ads Position Tracker:
- Best ad position shows the strongest sponsored placement captured.
- Paid ranking trend shows how ad placement changes over time.
- Ad creative can include headline, description, display URL, and landing URL.
- Ad started means a tracked domain appeared in sponsored results.
- Ad stopped means a tracked domain no longer appeared where it previously did.
Ad results can be volatile. Look for repeated patterns before making budget decisions.
Comparing markets
Section titled “Comparing markets”Do not compare rankings across markets unless settings are intentionally aligned. Country, city, language, device, domain, and SafeSearch can all change the result.
For cleaner comparison:
- Use one project.
- Create one campaign per market.
- Keep keywords and tracked domains consistent.
- Use the same schedule.
- Compare trends over the same date range.
What to do with changes
Section titled “What to do with changes”| Signal | Possible action |
|---|---|
| Domain entered top 10 | Review the landing page and protect the gain |
| Domain left top 10 | Inspect recent content, technical, and competitor changes |
| Competitor moved up | Review their page, ads, and content angle |
| Ad started | Check whether it is your ad, competitor ad, or partner/reseller activity |
| Ad stopped | Confirm whether the campaign paused intentionally |
| Repeated failures | Check settings and rerun a smaller campaign |
Open in iSearchFrom
Section titled “Open in iSearchFrom”Open SERP Position Tracker in the app. Open a campaign detail page to review runs, checks, ranking history, and keyword-level results.