Local SEO Research

Local SEO work depends on what searchers see in a specific market. iSearchFrom helps you test city-level results, inspect local SERPs, and monitor rankings over time.

Recommended workflow

1. Create a project for the client or market.
2. Use Search Engine Proxy to inspect important keywords.
3. Use country and city targeting, or a map pin for exact local checks.
4. Compare desktop and mobile if mobile search is important.
5. Save useful searches.
6. Create a SERP Position Tracker campaign for recurring monitoring.

Example project setup

Project: Local SEO - Austin
Tracked domains:
- client.com
- competitor-a.com
- competitor-b.com

Keywords:
- emergency plumber austin
- best plumber near me
- drain cleaning austin

What to look for

• local pack or places results
• organic ranking changes
• competitors appearing above the client
• city-specific landing pages
• mobile vs desktop differences
• AI Overview presence
• related searches that suggest content opportunities

Tips

• Prefer map pin (coordinates) targeting for anything you re-run or track: city names geocode approximately and can land on a different point each run, while a pin gives repeatable, pin-point results — even districts of the same city can return different SERPs.
• Use map pin targeting when neighborhood-level differences matter.
• Keep one campaign per city if each market has different competitors.
• Use weekly tracking for normal monitoring and manual runs before reporting.
• Save Search Engine Proxy results that show important SERP layout changes.

Open in iSearchFrom

Open Search Engine Proxy in the app. Use city or map-pin targeting for local checks, then move repeat monitoring into SERP Position Tracker.

Related docs

• Search Engine Proxy
• SERP Position Tracker
• Search Parameters